SEARCH ENGINE OPTIMIZATION

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.

The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. To start your website project you need this simple tip- Your url counts.

Search engines such as Google use a special link analysis system to rank web pages. Citations from other WWW authors help to define a site's reputation. The philosophy of link popularity is that important sites will attract many links. Content-poor sites will have difficulty attracting any links. Link popularity assumes that not all incoming links are equal, as an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. In other words, the quality of incoming links counts more than sheer numbers of them.

Seo is not all bout google only , but other search engines are also to be taken note of. For example, one thing that google frowns upon most is the basis for top ranking in yahoo, msn and other top search engine- link farming. By going through many seo articles alongside with seo tools, you can be certain of your site stability as far as seo is concerned.

SOME IMPORTANT TIPS TO CONSIDER  

Add Your top keyword to your url - Url optimization.

Keyword presence in the URL is crucial for achieving high rankings in a
search engine's results list. By placing keywords in your domain name, you gain
a serious advantage with search engines. If your URL points to an already
established and high-ranked web page, we do not recommend altering it. However,
this factor is worth considering when you create new pages / sites. Most major
search engines favor websites with keywords in their URL; however, remember to
use them sensibly and not to abuse them. When optimizing a page for a key
phrase, separate keywords in the URL with a hyphen (domain/web-site.html) or an
underscore (domain/web_site.html), but do not write them as one word. Otherwise,
search engines will understand it as a single word (even if the search engine
result highlights this keyword in bold), and your work on URL optimization will
be wasted. As an example, look at the name of this file, relate it to the title and the page content.

HEAD tag Optimization

The head of your site is very important for many search engines. live search or msn, one of the top search engine on the web uses the two meta tags, keyword and the description, tag to search a page. The results shown shows the title of your site and the content of the description tag. But since you are optimizing not only for a single search engine but all, you need to take others into account. This is where we combine the two head tags versus the keyword weight. Consider your site title and your first keyword. Do they march or differ? How often does each keyword appears on your page? This are the most crucial factors for the general search engines. How you do this better depends on how best you want to learn

MSN specifically uses two methods of listing your site in their index, one by importing your title and description from dmoz.com ( open project directory-opd) or using your title and description meta tags in the head tag. Since is not all that easy getting listed in opd, it is better to optimize your head tag well to reflect the content of your site.

Keyword count

You must red the full report of the out come of the research involving keyword count by clicking the above link

Keyword density

Back links

Linking popularity

Site design and structure

Robot text file

Provide rich content

Content structure

Things to avoid

 Link bait

Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Matt Cutts defines link bait as anything "interesting enough to catch people's attention." Link bait can be an extremely powerful form of marketing as it is viral in nature.

 Link bait in search engine optimization

The quantity and quality of inbound links are two of the many metrics used by a search engine ranking algorithm to rank a website. Link bait creation falls under the task of link building, and aims to increase the quantity of high-quality, relevant links to a website. Part of successful linkbaiting is devising a mini-PR campaign around the release of a link bait article so that bloggers and social media users are made aware and can help promote the piece in tandem. Social media traffic can generate a substantial amount of links to a single web page. Sustainable link bait is rooted in quality content.

 Types of link bait

Although there are no clear-cut subdivisions within link bait, many attempt to divide them into types of hooks. This is a short list of some of the most common approaches with brief descriptions:

• Informational Hooks - Provide information that a reader may find very useful. Some rare tips and tricks or any personal experience through which readers can benefit.
• News Hooks - Provide fresh information and garner citations and links as the news spreads.
• Humor Hooks - Tell a funny story or a joke. A bizarre picture of your subject or mocking cartoons can also prove to be a link bait.
• Evil Hooks - Saying something unpopular or mean may also yield a lot of attention. Writing about something that is not appealing about a product or a popular blogger. Provide strong reasons for it.
• Tool Hooks - Create some sort of tool that is useful enough that people link to it.

.